Blogger GabiFresh Launches Collection with Swimsuits for All – Campaign Features Late Model, Mama Cax
Leading size-inclusive swimwear brand, Swimsuits for All and blogger Gabi “GabiFresh” Gregg join forces in their Resort 2020 collection. The GabiFresh x Swimsuits for All Resort 2020 collection celebrates fearlessness and confidence. Gabi is one of the first plus-size bloggers to have her own modeling career and swim collections.
Along with Gabi herself, the campaign features two other empowering female figures, Mama Cax, model and activist, and Veronica Pome’e, the first Polynesian swimsuit model to pose in Sports Illustrated. Gabi selected the two to join her in an expression of positivity and strength.
“Each of us has accomplished something we once thought was impossible,” explains Gabi. “We stand together in this campaign and hope to represent unapologetic passion, energy, and determination.”
The 8-piece swim collection is available in sizes 10-26 with cup sizes ranging from D/DD-G/H cups. The collection takes on the latest swim trends which feature animal prints and bright colors in specialty fabrics with high waisted favorites to accentuate your best self.
Tragically, Mama Cax passed away in December 2019. Swimsuits For All hopes this new campaign will honor Mama Cax’s memory and the issues for which she championed. While the brand and entire team that worked on the shoot are deeply saddened by her sudden loss, they hope that these images from one of her final projects will bring joy to those she knew. Her energy, passion, and unwavering positivity are just a few of the qualities the brand sought to convey with this new campaign.
By Rachel Hallett
Photo Credit Ben Watts