Adore Me Introduces an Ultra-Inclusive Brand of Period Panties
Adore Me, the disruptive e-commerce lingerie startup, is launching satellite brand Joyja; an inclusive and affordable brand of period panties working to improve the access of period products for menstruating people in the US living below the poverty line.
The Adore Me brand gained the reputation of a disruptive pacesetter in e-commerce lingerie by offering plus-size options back in 2012, long before many of its competitors. Adore Me now turns to its next venture with the launch of Joyja menstruation products: Femtech wearables.
In line with Adore Me’s prioritization of inclusivity, Joyja is similarly accessible to all – offering sizes from XS-4X. Joyja panties look and feel like real underwear, but absorb up to 2 tampons’ worth. They’re machine-washable, reusable, simple to care for and come in a variety of styles and colors.
Joyja aims to bring more joy to “that time of the month”. While the “Happy Period Panties” come in bright colors and quirky prints, each panty is easy to use and inflicts a significantly lower environmental impact than that of plastic tampons and pads.
Joyja will work to improve access of period products for menstruating people in the US living below the poverty line through affordable pricing ($20 a pair) and by product donations. For every pair of panties purchased, Adore Me will donate a pair to someone in need within the U.S. through distribution partners like Girls Inc. and Los Angeles LGBT Center.
“We hope that women everywhere will eventually be able to more easily manage their periods with accessible, cost-effective products.” states Chloe Chanudet, Adore Me Executive VP. “And that consumers can feel encouraged and empowered to continue giving back to women in need and choosing socially responsible brands.”
By Rachel Hallett
Photo Credit Adore Me