The New Product for Hands by Glossier
Now more than ever, it’s important to wash our hands frequently and correctly. Glossier’s Hand Cream launched during a global pandemic, with a campaign centered around healthcare workers and consumers in quarantine.
According to Glossier, the formula has been two years in the makin but was first announced several weeks ago on Instagram. The brand pledged to donate 10,000 of the first units available to healthcare workers in the United States.
“One of the most frequent requests we’ve received during this time is for a hand cream. As it happens, our community has been asking the same thing: We’ve been working on Glossier Hand Cream for nearly two years and have been so excited to bring it into the world this spring. For the nurses and doctors who are gathering every day to care for patients, it makes sense to get Hand Cream to them first.” said the founder Emily Weiss on Glossier’s Website.
To Bring Hand Cream to life, Glossier created a community-first campaign, asking followers to create and shoot campaign images while in quarantine. The brand also enlisted Artist Christine Sun Kim, photographers Suzanne Saroff, Tayna and Zhenya Posternak for images.
As for the product, Hand Cream is packed with ingredients like meadowfoam seed oil and coconut fruit extract for nourished and non-greasy hands. The packaging has a click-to-close cap for easy application and is recyclable. The price is $18, click here to shop.
By Justine Duclaux